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Connection circles


Use the connection circles template to draw all departments’ OKRs on a circle, and connect their interdependencies together.

Download the template here

Since ancient times, people have gathered in circles to discuss and solve their most pressing challenges. Indigenous Native Americans have used the circle for eons as a symbol of unity. In the Middle Ages, King Arthur’s Knights of the Round Table adopted that shape as a symbol of parity.

For marketers, using connection circles is a great model for visualizing relationships in a system consisting of other groups. If customer success struggle with understanding how marketing can provide value to them, align all OKRs together in a circle and the argument becomes easier to present.

Here’s why this visualization is powerful:

When you’re presenting a list of OKRs to a team and you show a static bullet point list, each individual will default to focus on the points that concern them the most and pay less attention to the rest.

Using them in connection to other departments in your company can help you understand the complexity by seeing causes and effects in the system.

And by this, I mean how the outcome of marketing OKRs affects the outcome of other department’s OKRs – and vice versa.

Connection circles can also help you identify feedback loops – whether reinforcing or balancing.

In short: connection circles are a great tool for understanding systems. It’s about identifying key elements and mapping the relationships between them.

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